Three well-meaning paid search optimizations that might kill performance

That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you're seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only recently learned of a Wikipedia page dedicated to inventors who were killed … Continue reading Three well-meaning paid search optimizations that might kill performance

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Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless … Continue reading Are your paid search ads making the right impression?

Google to start showing local-specific phone numbers when location extensions appear in ads

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. On Thursday, some AdWords advertisers received an unexpected email from Google explaining upcoming changes to the phone numbers that appear in ads. The change affects campaigns that use both … Continue reading Google to start showing local-specific phone numbers when location extensions appear in ads