AdWords IF functions roll out for ad customization as Standard Text Ads sunset

IF functions arrive to let advertisers customize ads based on device and retargeting list membership. First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end. And with that, Google is rolling out AdWords IF functions globally to give advertisers the ability to customize their ads in much the same way ad customizers allow, but without the feed. With IF functions, text ads can be tailored based on whether users are on mobile and/or are members of an audience list. For example, Frederick Vallaeys wrote in his column about using … Continue reading AdWords IF functions roll out for ad customization as Standard Text Ads sunset

Bing Ads rolls out scheduling for ad extensions

The option to show extensions during store hours or time-sensitive promotions is available in all markets. Advertisers can now choose when to show certain ad extensions in Bing Ads. Ad extension scheduling is rolling out for nearly all extensions globally. When ad extension scheduling becomes available in your account, you’ll see the “Selected days and hours” section at the ad extension level, where you’ll be able to set times for specific days and choose whether to set the timing based on the user’s time zone or the time zone set at your account level. Scheduling will be available via the … Continue reading Bing Ads rolls out scheduling for ad extensions

2016: The year in paid search (A year of massive change!)

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. Lets take a breather and look back on all of the changes in PPC that came flying at us in 2016. Major, major changes this year There are always changes in paid seraches, but 2016 were not your garden vairety. There were fundaments updates then wiill continue in the year ahead.Some report showing mobile now accounts for 60% searches in the world.Desktop results were changed to reflect mobile. Google upped its PR finesse in 2016. It announced advertisers would … Continue reading 2016: The year in paid search (A year of massive change!)